We decided to throw out the traditional "Mission Statement" and "Vision" that you find at most corporate websites.

Instead, we followed the lead of our idol and mentor in company culture, Zappos.com, and created a set of core values.

This list was built by our team and for our team... it describes how we approach each day and each decision that we make.

1. Create and Appreciate Laughter
2. Never Say "That's Not My Job"
3. Focus on Solutions, Not Problems
4. Create Raving Fans
5. Value Mistakes and Work towards Success
6. Invest in Work and Life
7. Be a Family
8. Be Crazy, Don't GO Crazy.
9. Motivate Through Modesty
10. Learn to Give